Noelle Devoe’s Resume

Results-driven digital content strategist transitioning from entertainment journalism to digital content management. Proven track record of aligning content strategies, maintaining editorial standards, and optimizing web content for SEO. Skilled in managing teams, overseeing content management systems, and staying abreast of emerging trends. Eager to drive visibility and success for brands through digital content.

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EXPERIENCE

Family Handyman

Deputy Editor
Feb 2024 – Present

  • Oversee the planning, assigning, and publishing of search-optimized new and refreshed content, working with cross-department stakeholders (art, production)
  • Collaborate with SEO team to prioritize new content and updates that maximize organic traffic and page views per visit
  • Oversee a network of contractors, focused on optimizing content for digital discovery
  • Oversee recruitment and onboarding of subject matter experts who bring authority to Family Handyman’s digital content

POPSUGAR

Senior Editor (TV & Film)
Sept 2021 – Nov 2023

  • Guided movie and TV coverage, utilizing Google Analytics, Google Search Console, Google Trends, SEMRush, and real-time data to generate high-traffic news and evergreen content, with a focus on SEO
  • Assigned and edited all entertainment content (movie, TV, celebrity, and music articles and features — including op-eds and essays), ensuring they adhere to POPSUGAR’s style guide and latest SEO standards
  • Assigned stories to in-house and freelance writers, ensuring all content was published on schedule according to the content calendar
  • Led monthly strategy meetings to align the team on content goals and priorities
  • Worked closely with the SEO team to establish entertainment’s monthly goals for new and updated SEO content and led the entertainment team in executing it
  • Managed the entertainment freelance budget and recruitment of freelance contributors, ensuring timely and accurate payment for services rendered within budget constraints
  • Planned and directed weekend and live event coverage

Elite Daily

Celebrity Editor
May 2018 – Sept 2021

  • Strategized and directed celebrity and music coverage, including story selection, headlines, and copy editing
  • Managed a team of up to five writers, delivering 9-15 curated news stories, interviews, listicles, and essays daily
  • Spearheaded the celeb content calendar, planning coverage for major events and releases
  • Directed live and breaking events coverage, showcasing agility and responsiveness to the fast-paced news cycle
  • Authored features for tent-pole celebrity covers, elevating the publication’s brand and reputation
  • Utilized data analytics and trends to identify angles for news, evergreen content, and SEO stories, and created new, dependable streams of traffic, leading to increased readership
  • Contributed to the execution of regular sitewide SEO updates, strategically optimizing content with a focus on Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) principles
  • Established relationships with publicists to bring in celebrity talent for exclusive interviews and videos, strengthening the publication’s reputation as a thought leader in celebrity and music coverage
  • Collaborated with the social media and video teams to produce high-engagement content for the publication’s social channels, increasing the brand’s reach and engagement
  • Brainstormed new, engaging ideas for tent-pole content, constantly innovating and refreshing the editorial pipeline
  • Recruited, hired, and onboarded new staff writers, fostering a culture of excellence and collaboration
  • Supervised, mentored, and guided part-time writers, enabling them to grow and develop their skills, leading to improved content quality

Seventeen.com

Entertainment Editor
Oct 2014 – May 2018

  • Produced 3-5 daily entertainment news stories syndicated across Hearst brands — including Esquire, Harper’s Bazaar, Good Housekeeping, Cosmopolitan, and more — driving traffic and engagement
  • Directed original video content for Seventeen.com’s social media channels, resulting in increased engagement and brand reach
  • Utilized pop culture knowledge and site performance data to identify and prioritize resonating stories, improving content quality and engagement
  • Established publicist relationships to secure celebrity talent for exclusive interviews and video challenges, elevating Seventeen.com’s entertainment reputation
  • Conducted engaging live celeb video interviews on all social media channels, demonstrating agility and responsiveness to the fast-paced news cycle
  • Managed and scheduled social media posts using Sprinklr/SocialFlow/True Anthem, ensuring a consistent and effective social media presence
  • Designed high-quality graphics for onsite and social media use in Photoshop, enhancing the brand’s visual identity and engagement
  • Created videos for Seventeen.com’s Facebook using Adobe Premiere, increasing engagement and driving traffic
  • Pitched and launched Seventeen.com’s Snapchat Discover channel, expanding the brand’s reach
  • Recruited, hired, and managed fellows and freelancers, fostering a collaborative and supportive work environment while ensuring efficient operations and timely payments

EDUCATION

Syracuse University (2014)

S.I. Newhouse School of Public Communications

Master of Arts – Magazine, Newspaper, and Online Journalism

University of Massachusetts Amherst

Bachelor of Arts – Communications
Minor – Information Technology

SKILLS

  • Coding | HTML, CSS
  • Design | Adobe Photoshop, InDesign, Illustrator; Canva; Affinity Photo, Publisher
  • Office Suites | Google Docs, Sheets, Slides; Microsoft Word, Excel, Access
  • Project Management | Notion, AirTable
  • SEO | SEMRush, Google Search Console, Google Trends, Keywords Everywhere
  • Social | Sprinklr, TweetDeck
  • Video Editing | Sony Vegas, Final Cut Pro, Adobe Premiere, Lightworks
  • Web Analytics | Google Analytics, Omniture, Parse.ly, Chartbeat