Noelle Devoe

Experienced digital editor with a demonstrated grasp of online content development processes and practices, such as audience development, social media strategy, data analysis, and SEO. 9+ years of writing and editing experience with a focus on entertainment, celebrity, and books.

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POPSUGAR

• Guide movies and TV coverage, identifying trends and opportunities to drive traffic and engagement with a focus on SEO
• Assign stories to in-house and freelance writers and line-edit daily content, including movie, TV, celebrity, and music coverage
• Lead monthly strategy planning meetings to align on content goals and priorities
• Help plan and execute weekend and live event coverage
• Manage freelance contributors and budget for entertainment, overseeing the recruitment, and assignment of freelance writers and ensuring timely and accurate payment for services rendered within budget constraints

Elite Daily

• Strategized and directed celebrity and music coverage, including story selection, headlines, and copy editing
• Managed a team of up to five writers, delivering 9-15 curated news stories, interviews, listicles, and essays daily
• Spearheaded the celeb content calendar, planning coverage for major events and releases
• Directed live and breaking events coverage, showcasing agility and responsiveness to the fast-paced news cycle.
• Authored features for tent-pole celebrity covers, elevating the publication's brand and reputation
• Utilized data analytics and trends to identify angles for news, evergreen content, and SEO stories, and created new, dependable streams of traffic, leading to increased readership
• Established relationships with publicists to bring in celebrity talent for exclusive interviews and videos, strengthening the publication's reputation as a thought leader in celebrity and music coverage
• Collaborated with the social media and video teams to produce high-engagement content for the publication's social channels, increasing the brand's reach and engagement
• Brainstormed new, engaging ideas for tent-pole content, constantly innovating and refreshing the editorial pipeline
• Recruited, hired, and onboarded new staff writers, fostering a culture of excellence and collaboration
• Supervised, mentored, and guided part-time writers, enabling them to grow and develop their skills, leading to improved content quality

Seventeen.com

• Produced 3-5 daily entertainment news stories syndicated across Hearst brands — including Esquire, Harper’s Bazaar, Good Housekeeping, Cosmopolitan, and more — driving traffic and engagement.
• Directed original video content for Seventeen.com's social media channels, resulting in increased engagement and brand reach.
• Utilized pop culture knowledge and site performance data to identify and prioritize resonating stories, improving content quality and engagement.
• Established publicist relationships to secure celebrity talent for exclusive interviews and video challenges, elevating Seventeen.com's entertainment reputation.
• Conducted engaging live celeb video interviews on all social media channels, demonstrating agility and responsiveness to the fast-paced news cycle.
• Managed and scheduled social media posts using Sprinklr/SocialFlow/True Anthem, ensuring a consistent and effective social media presence.
• Designed high-quality graphics for onsite and social media use in Photoshop, enhancing the brand's visual identity and engagement.
• Created videos for Seventeen.com’s Facebook using Adobe Premiere, increasing engagement and driving traffic.
• Pitched and launched Seventeen.com's Snapchat Discover channel, expanding the brand's reach.
• Recruited, hired, and managed fellows and freelancers, fostering a collaborative and supportive work environment while ensuring efficient operations and timely payments.

EDUCATION

Syracuse University (2014)

S.I. Newhouse School of Public Communications

University of Massachusetts Amherst (2013)

SKILLS

• Coding | HTML, CSS
• Design | Adobe Photoshop, InDesign, Illustrator; Canva; Affinity Photo, Publisher
• Office Suites | Google Docs, Sheets, Slides; Microsoft Word, Excel, Access
• Project Management | Notion, AirTable
• SEO | Google Search Console, Google Trends, Keywords Everywhere
• Social | Sprinklr, TweetDeck
• Video Editing | Sony Vegas, Final Cut Pro, Adobe Premiere, Lightworks
• Web Analytics | Google Analytics, Omniture, Parse.ly, Chartbeat